Curling Alberta is thrilled to announce a major new partnership with Rocky Mountain Equipment (RME) & New Holland, who will serve as the title sponsor for both the Men’s and Women’s Provincial Championship for the next three seasons.

With this new partnership, the championship will officially be renamed the: RME New Holland Alberta Summit of Champions, presented by Best Western Hotel and Resorts and Sentinel Storage.

This marks an exciting new chapter for Alberta’s most prestigious curling events, reinforcing the strength and growth of curling in the province and providing a world-class stage for athletes
competing for the opportunity to represent Alberta on the national stage.

“This partnership is the start of something amazing for our sport and our community,” said Britney Andersen, Director of Operations at Curling Alberta. “RME and New Holland share our passion for supporting local athletes, investing in Alberta communities, and elevating experiences for fans. Their commitment helps us continue building impactful, memorable events for curlers across the province. We’re incredibly grateful and excited for what’s ahead.”

The partnership brings enhanced visibility, increased support for participating athletes, and new opportunities to grow the brand across Alberta’s curling landscape. Fans can expect elevated experiences both in-venue and online, with expanded storytelling, community engagement features, and strengthened connections between the curling and agricultural communities – two proud pillars of life in Alberta.

“We are honored to join forces with Curling Alberta as the official title sponsor for the Men’s and Women’s Provincial Championships,” stated Garrett Ganden, CEO of RME. “At RME, our dedication to the Western Canadian prairies is unwavering. We recognize the vibrant spirit of the curling community and are proud to support Curling Alberta’s mission to ensure the sport
continues to thrive at the community, provincial, and national levels.”

RME has 45 ag dealerships stretched out across Western Canada, with 24 locations serving hardworking families in Alberta who build their communities and help feed the world. RME offers tailored solutions while reinforcing its leadership in the communities that we live; standing ‘Right by’ each other as a dependable partner, always there whenever needed.

The inaugural RME New Holland Alberta Summit of Champions will take place in Okotoks from January 5-11, 2026, at the Murray Arena. This event will feature Alberta’s top 12 men’s teams
and 12 women’s teams battling for the chance to represent the province at the 2026 Montana’s Brier and Scotties Tournament of Hearts. Expect big names, thrilling shots, and seven days of
non-stop curling action.

Tickets Are On Sale Now!
Choose from single draws, day passes, or full-event packages:
• Full Event Package – $250
• Day Passes – $50/day
• Single Draw Tickets – $20/draw
• Single Playoff Draw Tickets – $25/draw

Don’t miss Alberta’s biggest curling event, bigger, bolder, better than ever!

Visit curlingalberta.ca for tickets and more information.

Media Contacts:

Britney Andersen
Director of Operations,
Curling Alberta
587-223-7528
britney.andersen@curlingalberta.ca

Cory Flett
Manager Marketing and Communications
Rocky Mountain Equipment
403-214-5650
cflett@rockymtn.com