Curtis Borduzak joined Rocky Mountain Equipment in 2011 and has been based in the Calgary office the last five years, currently serving as Vice President of Product Support.

Borduzak grew up on a family farm just north of Edmonton. Shortly after graduating from the University of Alberta with a commerce degree, he went into the family business of owning and operating equipment dealerships around the Westlock area which they eventually sold to RME. He has been in the fold since, working in management positions and now leading the aftermarket side of the business as Vice President, Product Support.

In his current role, he often travels throughout the RME complex, meeting customers and getting their feedback along the way. “I enjoy dealing with customers, the parts and service, and the technology side of the business,” says Borduzak.

Borduzak is equally passionate about the people and the technology at RME and how both can come together to provide the best possible customer experience.

According to him, staff retention is an important part of the customer relationship. Giving staff training in both dealing with customers and precision technology helps them want to stay at RME and ultimately provides great customer service.

“I’m always looking for ways that we can train staff to be better, to provide tooling and technology to make sure that we provide a better experience to our customers and to do it safely,” he says.

Despite his busy role, Borduzak still gets to go back to the family farm every so often. His brother has taken over the family farm and his other siblings farm close by, and he occasionally gets to sit in the combine around harvest time. He keeps them in mind when he thinks about how RME can best serve customers. “I always get firsthand feedback too,” he says.

“If you were on the right track or the staff were doing things that translated well into service for our customers.”

With 43 ag locations across Western Canada, Borduzak believes that the RME advantage lies in both the company’s size and the local touch each dealership can provide.

“All of our customers get the largest base of information to pull from, largest base of knowledge whether that’s service solutions or parts inventory,” he says. “We’ve got a powerful network of resources that can be delivered to our communities that we’re in.”